Effective date: 12 August 2026
1. Who We Are
This Privacy Policy explains how Addex Urban Ltd (“Addex Urban”, “we”, “us” or “our”) collects, uses, stores and shares personal information.
Addex Urban is primarily a business-to-business supplier of dust control, extraction and related products. Most of the personal information we process relates to individuals acting in a business or professional capacity on behalf of their employer or organisation.
We also occasionally supply products directly to sole traders and individual consumers. This Privacy Policy applies in all of these circumstances.
For the purposes of UK data protection law, Addex Urban Ltd is the data controller responsible for personal information processed through the Addex Urban website and in connection with our products and services.
Addex Urban Ltd
Company number: 14974565
Registered office:
Innovation House
Innovation Park
Main Road
Middleton Cheney
Banbury
OX17 2PR
United Kingdom
For data protection and privacy enquiries:
Email: sales@addex-group.com
Correspondence address:
Addex Urban Ltd
Mansion Hill
Middleton Cheney
Banbury
Oxfordshire
OX17 2PR
United Kingdom
Addex Urban Ltd is registered with the Information Commissioner’s Office.
ICO registration reference: ZB582112
2. Data Protection Law
We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended from time to time.
Where relevant, we also comply with the Privacy and Electronic Communications Regulations 2003 (PECR) in relation to electronic marketing, telephone marketing, cookies and similar technologies.
We aim to ensure that personal information is processed lawfully, fairly and transparently and is only used for appropriate purposes.
3. Information We May Collect
Depending upon how you interact with us, we may collect and process information including:
- your name;
- job title and role;
- company or organisation name;
- business and personal contact details;
- billing and delivery addresses;
- email address and telephone number;
- account and login information;
- products purchased;
- quantities, prices and transaction history;
- quotations and enquiries;
- order, delivery, returns and warranty information;
- payment and billing information;
- correspondence with us by email, telephone, live chat or other means;
- customer service and technical support information;
- marketing and communication preferences;
- IP address, browser type and device information;
- information about how you use our website;
- cookie and similar technology information;
- information required for fraud prevention and security;
- information obtained from publicly available business sources; and
- other information reasonably necessary to provide our products and services.
Payment card details are normally processed securely by our payment service providers. We do not normally retain full payment card details on our own systems.
4. Business Contacts
Because Addex Urban operates primarily on a business-to-business basis, much of the personal information we process relates to employees, directors, owners, purchasing managers, tradespeople and other individuals acting on behalf of businesses or organisations.
Even where the customer is a company, information such as the name, business email address or telephone number of an identifiable employee or representative may still be personal information under data protection law.
We may process this business contact information where necessary to:
- establish and manage commercial relationships;
- respond to enquiries;
- provide quotations;
- process orders;
- arrange deliveries;
- provide technical support;
- administer accounts;
- communicate about products and services; and
- develop our business relationships.
Our lawful basis will generally be our legitimate interests in operating our business, supplying our customers and maintaining appropriate commercial relationships.
We consider the nature of the information, the context in which it was obtained, the reasonable expectations of the individual and the potential impact of our use of the information when relying on legitimate interests.
5. Processing and Fulfilling Orders
We use personal information to:
- process and confirm orders;
- arrange and receive payment;
- deliver products;
- provide invoices and transaction documentation;
- manage customer accounts;
- deal with returns;
- administer warranties;
- provide technical and customer support; and
- communicate with customers about their orders.
Business customers
Where you are purchasing on behalf of a limited company, partnership, public body or other organisation, the contract will usually be between Addex Urban and that organisation rather than with you personally.
In those circumstances, we generally process your business contact information on the basis of our legitimate interests in administering the commercial relationship, fulfilling the order and providing appropriate customer service.
Individual customers and sole traders
Where you purchase products from us personally, including where you are acting as a sole trader, processing necessary to fulfil the transaction will normally be carried out because it is necessary for the performance of a contract with you or to take steps at your request before entering into that contract.
6. Enquiries and Quotations
We may use your information to:
- answer enquiries;
- prepare quotations;
- recommend appropriate products;
- provide technical information;
- arrange demonstrations or discussions; and
- respond to requests for further information.
Where an individual is considering purchasing from us personally, the lawful basis may be taking steps at their request before entering into a contract.
For business enquiries, our lawful basis will normally be our legitimate interests in responding to enquiries and developing commercial relationships.
7. Customer Service and Account Management
We may use personal information to:
- maintain customer accounts;
- provide technical support;
- communicate about products already purchased;
- administer warranties;
- investigate complaints;
- maintain accurate business records; and
- manage our relationship with customers and suppliers.
Our lawful basis will normally be contract, where applicable, or our legitimate interests in operating our business and providing appropriate customer service.
8. Recent Purchase Notifications
We may display limited information about recent purchases on the Addex Urban website.
These notifications are intended to show genuine customer purchasing activity, help visitors understand which products are being purchased by other customers and provide social proof in support of our products and services.
A recent-purchase notification may include:
- the purchaser’s initial;
- the purchaser’s town or general geographic area;
- the product or products purchased;
- the quantity purchased; and
- the purchase value.
For example, a notification may appear in a format similar to:
“J. from London purchased 2 Arbortech Allsaw 200X XL sets – £346.48.”
We recognise that, even though identifying information is deliberately limited, a combination of information such as an initial, location and purchase details may in some circumstances still constitute personal information. We therefore treat information used for this feature in accordance with our obligations under applicable data protection law.
We do not intentionally display a purchaser’s:
- first name;
- surname or full name;
- full postal address;
- company name as part of the notification;
- email address;
- telephone number;
- payment details;
- order number; or
- other direct contact information.
Our lawful basis for this processing is our legitimate interests in promoting our products, demonstrating genuine purchasing activity and improving the commercial effectiveness of our website.
When relying on legitimate interests, we seek to minimise the identifying information displayed and balance our commercial interests against the privacy interests and reasonable expectations of customers.
Your right to object
You may object to your personal information being used for recent-purchase notifications.
If you do not want information relating to your purchase displayed, or you would like an existing notification removed, please contact:
We will consider any objection in accordance with applicable data protection law. Where appropriate, we will remove or suppress the notification and may retain a limited record of your preference so that your information is not used for this purpose again.
Removal from recent-purchase notifications does not affect our ability or obligation to retain the underlying order information for contractual, accounting, tax, warranty, fraud-prevention, regulatory or legal purposes.
9. Marketing and Business Communications
As a predominantly B2B business, we may use business contact information to communicate with existing and prospective customers about:
- products;
- services;
- new product launches;
- promotions;
- technical developments;
- industry information;
- events; and
- other matters that we reasonably believe may be relevant to their role, business or organisation.
Corporate customers and contacts
Where permitted by law, we may send marketing communications to businesses such as limited companies and other corporate organisations without obtaining prior consent under PECR.
Where the communication contains the personal information of an identifiable business contact, we must still comply with UK data protection law.
Our lawful basis will generally be our legitimate interests in promoting our products and services and developing commercial relationships.
We will consider whether our marketing is appropriate and reasonably expected and will respect objections and opt-out requests.
Sole traders, certain partnerships and individual customers
Different electronic marketing rules may apply where the recipient is an individual subscriber, including a sole trader or certain types of partnership.
Where PECR requires consent or another specific condition to be satisfied before sending electronic marketing, we will comply with those requirements.
Where we have obtained valid consent, we may rely upon consent as our lawful basis under UK GDPR.
Your marketing choices
You can object to direct marketing or unsubscribe at any time by:
- following the unsubscribe instructions contained in an electronic marketing communication; or
- contacting sales@addex-group.com.
If you object to direct marketing, we will stop using your personal information for that purpose.
We may retain limited information about your preference in a suppression record so that we can ensure that your request continues to be respected.
Opting out of marketing does not prevent us from contacting you about an existing order, account, quotation, warranty, customer-service matter, product safety issue or another necessary non-marketing communication.
10. Legal and Regulatory Requirements
We may process and retain personal information where necessary to comply with tax, accounting, product-safety, regulatory and other legal requirements.
Our lawful basis is compliance with a legal obligation where applicable.
11. Fraud Prevention, Security and Legal Claims
We may use personal information where necessary to:
- prevent and detect fraud;
- verify transactions;
- protect customer accounts;
- protect our website and computer systems;
- investigate suspicious or unlawful activity;
- recover debts;
- enforce contractual rights;
- establish, exercise or defend legal claims; and
- protect Addex Urban, its employees, customers and suppliers.
Our lawful basis will generally be our legitimate interests in protecting our business, customers and systems or, where applicable, compliance with a legal obligation.
12. Cookies and Similar Technologies
Our website uses cookies and similar technologies.
Some cookies are necessary for the website to operate. Other cookies may be used for purposes such as:
- website analytics;
- performance monitoring;
- improving the website;
- remembering preferences; and
- marketing.
Where consent is required before non-essential cookies or similar technologies are used, we will seek that consent.
For full details of the cookies and similar technologies used by Addex Urban and the choices available to you, please see our separate Cookie Policy.
13. Who We Share Personal Information With
We may share personal information where reasonably necessary with organisations including:
- payment processors;
- banks and financial institutions;
- delivery companies;
- couriers and logistics providers;
- manufacturers and suppliers where necessary to fulfil or support an order;
- IT providers;
- website hosting providers;
- ecommerce platforms;
- cloud-service providers;
- customer relationship management providers;
- communications providers;
- marketing service providers;
- accountants;
- auditors;
- insurers;
- lawyers and other professional advisers;
- fraud-prevention and security providers;
- companies within our corporate group where appropriate;
- government authorities;
- regulators;
- courts;
- law-enforcement agencies; and
- purchasers, investors or professional advisers in connection with a proposed or completed sale, merger, restructuring or transfer of all or part of our business.
Where another organisation processes personal information on our behalf, we require appropriate contractual and security arrangements.
We do not sell personal information to third parties.
14. International Transfers
Some organisations that provide systems or services to us may process personal information outside the United Kingdom.
Where this results in a restricted international transfer, we take appropriate measures intended to ensure that the transfer complies with UK data protection law.
Depending upon the circumstances, these measures may include:
- UK adequacy regulations;
- the UK International Data Transfer Agreement;
- the UK Addendum to approved standard contractual clauses; or
- another transfer mechanism permitted under UK data protection law.
Where required, we also carry out appropriate assessments relating to international transfers.
You may contact us if you would like further information about safeguards relating to relevant international transfers.
15. How Long We Keep Personal Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
The appropriate retention period depends upon:
- the nature of the information;
- why we collected it;
- whether there is an ongoing customer relationship;
- warranty or product-support requirements;
- legal and regulatory requirements;
- accounting and tax obligations; and
- whether the information may be required in connection with a legal claim.
We may retain certain information where necessary to deal with warranty claims, resolve disputes, establish or defend legal claims, prevent fraud, or maintain a record of a marketing opt-out or other objection.
Information used for recent-purchase notifications is not intended to remain publicly displayed indefinitely.
16. Security
We use appropriate organisational and technical measures designed to protect personal information against accidental loss, destruction, alteration, unauthorised disclosure, unauthorised access and unlawful processing.
Access to personal information is restricted to employees, contractors and service providers who have an appropriate business need to access it.
Although we take appropriate precautions, no system for transmitting or storing information electronically can be guaranteed to be completely secure.
17. Where We Obtain Information
Most personal information we process is provided directly by you or by the business or organisation you represent.
We may also obtain personal information from:
- another employee or representative of your organisation;
- existing customers;
- suppliers;
- manufacturers;
- business partners;
- delivery and logistics providers;
- fraud-prevention services;
- publicly available company websites;
- Companies House;
- publicly accessible business directories;
- trade and industry sources; and
- service providers involved in administering our website or customer relationships.
18. Your Data Protection Rights
Depending upon the circumstances and the lawful basis on which we process your information, you may have rights including:
- access to personal information we hold about you;
- rectification of inaccurate or incomplete information;
- erasure in certain circumstances;
- restriction of processing in certain circumstances;
- data portability where the legal requirements are met;
- objection to processing based upon legitimate interests; and
- withdrawal of consent where processing is based upon consent.
The right to erasure is not absolute. We may need to retain information where required by law or where necessary to establish, exercise or defend legal claims.
Direct marketing
You have the right to object at any time to the use of your personal information for direct marketing.
If you object to direct marketing, we will stop using your information for that purpose.
To exercise any of your rights, contact:
We may ask you for sufficient information to confirm your identity before acting upon a request.
19. Automated Decision-Making
We do not normally make decisions about customers or business contacts that have legal or similarly significant effects based solely upon automated processing.
If this changes, we will provide the information required by data protection law.
20. Children
Addex Urban is primarily a business-to-business website and our products and services are intended for businesses, tradespeople and adult customers.
The website is not directed at children and we do not knowingly seek to collect personal information from children through its ordinary operation.
21. Business Transfers
If Addex Urban Ltd, the Addex Urban business or relevant business assets are sold, transferred, reorganised or merged, personal information may be transferred as part of that transaction.
Where this occurs, information will continue to be handled in accordance with applicable data protection law.
22. Data Protection Complaints
If you have concerns about the way we have collected or used your personal information, please contact us so that we can investigate.
Email: sales@addex-group.com
Post:
Data Protection
Addex Urban Ltd
Mansion Hill
Middleton Cheney
Banbury
Oxfordshire
OX17 2PR
United Kingdom
We maintain a process for handling data protection complaints and will acknowledge, investigate and respond to complaints in accordance with applicable data protection law.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk
23. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, systems, processing activities, suppliers or applicable legal and regulatory requirements.
The latest version will be published on the Addex Urban website together with its effective date.
Where a change materially affects how we use personal information, we will take appropriate steps to bring that change to the attention of affected individuals.
Effective date: 12 August 2026
Data controller: Addex Urban Ltd
ICO registration reference: ZB582112
